BASF

advertising

Created and illustrated BASF's brazilian trainee campaign. Since BASF is essentially a chemistry company, the concept played with elements and periodic table. "The element that makes a difference: U"

Trainee program rebranded. The period table was reivented, with elements like Leadership, Creativity and Innovation.
All the new elements became content for social media, helping the trainees to prepare.
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Vinicius Quesada

Designed by Vinicius Quesada