I've coordinated and adapted global campaigns of various well known brands, like BVLGARI, GIVENGY, KENZO, and others. The operation involved coordinating between the brand's local representative office, Dufry's airport media and printing offices around the country. After a comprehensive study of the problem, I developed a complete process: mapped all of Dufry's local media formats (which included different launch packages); created a personalized numbering system to track all the unique local pieces of print; created thousands of InDesign ready documents, which were then embedded in master presentations, along with hundreds of mockups that could be automatically updated through each of every global office's iterations.
With this system approach, it was possible to coordinate remote teams and accomplish 4+ years of various fragrance launches around all Brazil's airports, adapting hundreds of famous campaigns to the local luxury market.
